About
Find the loop. Pull the lever.
Peter
Founder
Before starting Loop & Lever, I spent years in B2B SaaS—most recently at Apollo.io, where I led the company-wide adoption of AI coding tools like Cursor IDE across 150+ engineers.
I saw firsthand how the right AI implementation could transform productivity. But I also saw how much enterprise-focused advice simply doesn't apply to smaller teams.
Loop & Lever exists to bridge that gap. To bring real, practical AI and growth expertise to businesses that don't have (or need) enterprise budgets.
Philosophy
The approach
Every business has feedback loops—patterns where small improvements compound over time. And every loop has levers—specific actions that move the needle.
Our job is simple: help you find the loops that matter in your business, and identify the levers that will create the most impact.
No frameworks for frameworks' sake. No deliverables that collect dust. Just practical work that moves your business forward.
The Name
Why 'Loop & Lever'?
The name comes from systems thinking.
A loop is a feedback cycle—understanding how actions create results that inform future actions.
A lever is a high-impact intervention point—where small effort creates outsized returns.
Together, they represent our approach: understand the system, find the leverage points, and make changes that compound.
Experience
Proven at scale
Company scale experience
Led the Cursor IDE adoption at Apollo.io—a $1.6B sales intelligence platform with 150+ engineers.
That meant pilot design, governance frameworks, team training, and measurable outcomes at enterprise scale.
Now bringing that same practical approach to small businesses ready to grow.
Ready to work together?
Let's talk about what's possible for your business.
Find the loop. Pull the lever.