Strategic Consulting
AI and growth systems that actually work.
We help small businesses implement AI and optimize for growth—without the enterprise complexity or consultant fluff.
The Reality
AI is everywhere. Results are rare.
You've got a tech stack. You've got technical aptitude. But AI is moving fast, and you're not sure where to start or what's actually worth your time.
Enterprise consultants who ignore small businesses
AI tools that promise everything but deliver headaches
Growth 'experts' with frameworks but no execution experience
82-93% of AI projects fail to deliver expected results
The Approach
Practical expertise. Real implementation.
Loop & Lever cuts through the noise. We help you identify the highest-leverage opportunities, implement what works, and skip what doesn't.
What We Do
Three pillars. Real outcomes.
Most clients start with one area and expand as needs evolve. Each engagement is tailored to your specific situation.
AI Engineering
AI dev tools for engineering teams
Help your engineering team adopt AI coding tools like Cursor, Copilot, and Claude Code. From pilot design to org-wide rollout with proper governance, training, and measurable outcomes.
Growth & Activation
Experimentation, CRO, and product-led growth
Find and pull the levers that drive sustainable growth. Data-driven experimentation programs, activation optimization, and retention strategies that compound over time.
AI Business
AI workflows for ops, sales, and marketing
Practical AI strategy for non-technical teams. Move beyond random acts of AI to systematic workflows that save time, reduce costs, and scale your operations.
Why Trust Us
Proven at scale. Applied to your business.
Led the Cursor IDE adoption at Apollo.io—a $1.6B sales intelligence platform with 150+ engineers. That meant pilot design, governance frameworks, team training, and measurable outcomes at enterprise scale.
Now bringing that same practical approach to small businesses ready to grow.
Process
Simple. Direct. Effective.
Discovery
30-minute call to understand your situation and goals
Recommendation
Clear proposal for where to start and what to expect
Engagement
Hands-on implementation, as much or as little as you need
Results
Measurable outcomes you can build on
Ready to find your loop?
Let's talk about what's possible for your business.
Start a ConversationFind the loop. Pull the lever.